Ten Boroughs
We transform the relationship between trade unions and their members, making it easier for them to take action that matters.
Reach by Ten Boroughs - one-to-one telephone conversations with your members
Through one-to-one outreach to members, we can drive them to take action on your behalf. Our high-quality telephone calling is the most effective way to reach them.
Our methods work across campaigns - boosting turnout in ballots, completing surveys, or driving members to act. An independent review found that after receiving a telephone call from us, members are twice as likely to complete an action, and that our calls were 113% effective when compared to other tactics. Our work in union ballots has doubled the turnout.
You can find out more about how our Reach campaigns have benefitted trade unions in the case studies below.
We have a simple, per-member price for all Reach campaigns that is easy to understand. Our prices begin at £1.95 plus VAT per member.
Solve by Ten Boroughs - year-round help and support for your members
We offer trade unions an inbound telephone contact centre every day (8:00am-8:00pm, excluding bank holidays). Providing membership services and advice bespoke to every union, it makes trade unions available at times that work for their members.
There are two services available:
- All day - members are directed to our service by default
- Out-of-hours - members are redirected to our service after the existing provision ends for the day
Each union has a dashboard to monitor relevant data and trends from their members contacting us.
Prices vary depending upon the complexity and level of integration, however there will be no additional fees - the subscription covers all costs and every call from members throughout our working relationship.
There will be discounts available for annual payment and subscriptions lasting 2-3 years. All calls are answered by our highly trained Campaign Assistants, who are specialists at working with trade union members.
Insight by Ten Boroughs - cutting-edge data analytics
We help trade unions understand the motivations of their members through bespoke surveys and custom-built data modelling. These methods can be applied to your entire membership, or to target groups.
This helps unions:
- Identify concerns within the membership to aid recruitment and retention.
- Streamline communication to members through clear profiles.
- Predict the likelihood of a member becoming a rep or taking on a leadership role.
You can find out more about how our Insight work has benefitted trade unions in the case studies below.
Our prices begin at £500 plus VAT per day.
CampaignMail - engaging members and elected representatives, powered by AI
Encouraging supporters to contact elected representatives is a powerful way to influence change. But traditional templates often fall flat—officials recognise coordinated messages and don’t engage as deeply. That’s where CampaignMail comes in.
Our platform uses AI-powered customisation to generate emails that reflect the personal concerns of supporters while driving your campaign’s core message.
Real Results with CampaignMail
In a recent campaign, supporters contacted over 130 local councils to oppose restrictive legislation, winning key commitments from major authorities like Glasgow and Leeds.
Why CampaignMail Works
- Flexible Targeting – Reach elected officials with our built-in lists or upload your own contacts.
- Customisable Messaging – Control how the AI adapts messages while keeping your narrative intact.
- Clear Impact – Detailed analytics showcase your campaign's success.
Three reasons to work with us
- Accredited Living Wage employer
We're proud to pay the real living wage - Growing sustainably
As signatories to the Green Growth Pledge, we take our responsibilities to combat climate change seriously - No zero-hour contracts
We have not, and will never use zero-hours contracts
Case Studies
Our work for the National Education Union
Our methods work across unions and sectors. We’ve worked extensively with the National Education Union, supporting them with a range of products that have strengthened the bond between the union and its members:
- Identifying the needs and motivations of members through engaging surveys, delivered through personalised telephone conversations.
- Predicting the behaviour of groups of members, using AI to build robust segmentations.
- Delivering multiple mandates in favour of strike action by providing field operations, persuading members to support action and triaging queries about the ballot.
We delivered this through Reach by Ten Boroughs, with significant results:
- An independent review found that after receiving a telephone call from us, members are twice as likely to complete an action, and that our calls were 113% effective when compared to other campaign tactics.
- Our data modelling identified the members most likely to participate, to leave, and the union’s future activists
- Turnout amongst members that our Reach team engaged with increased by more than 50%.
Our work creating membership personas
Unions with large memberships face a common challenge - understanding and communicating with them when members are spread across workplaces and sectors.
We have solved this through our Insight by Ten Boroughs products by developing personas, an AI-powered methodology that groups members by their attitudes to trade unions and social issues.
We worked with the National Education Union to build personas amongst middle leader teachers, and across their membership. We identified the members most likely to participate, to leave, and the union’s future activists - applying the result to the entire membership, not just those that had completed the survey.
The new personas have allowed the union to create bespoke campaigns that have reduced the rate of members leaving for other unions, and to target messages to members to drive them to action, such as voting in favour of industrial action.
